Matheson Library
Empowering Knowledge, Inspiring Discovery
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Handbook of modern marketing / Victor P. Buell: editor-in-chief. Carl Heyel: coordinating editor.

Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, 1970.Description: 1 v. (various pagings) : illISBN:
  • 0070088381
Subject(s): DDC classification:
  • 658.8/H236
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Matheson Library 658.8 H236 (Browse shelf(Opens below)) 127 101500

Includes bibliographies.

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