Details for: Advertising : its role in modern marketing /

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Material type: Text

TextPublication details: Hinsdale, Ill. : Dryden Press, c1974.Edition: 3rd edDescription: vii, 630 p. : illISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Matheson Library	659.1 D923 (Browse shelf(Opens below))	127		099211

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Previous	659.1 C672 Advertising practices : analytic and creative exercises /	659.1 D282s Small business guide to successful advertising: a handbook for small business /	659.1 D411a The advertising handbook : make a big impact with a small business budget /	659.1 D923 Advertising : its role in modern marketing /	659.1 E26 Retail advertising and sales promotion /	659.1 E96 Exploring advertising /	659.1 F523 The economic implications of advertising /	Next