Matheson Library
Empowering Knowledge, Inspiring Discovery

Promotion: A behavioral view / Harper W. Boyd, Jr., Sidney J. Levy.

By: Contributor(s): Material type: TextTextSeries: Prentice-Hall foundations of marketing seriesPublication details: Englewood Cliffs, N.J. : Prentice-Hall, 1967.Description: 115 p. : illSubject(s):
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