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Advertising : planning, implementation, & control / David W. Nylen.
Material type:
TextPublication details: Cincinnati, Ohio : College Division, South-Western Pub., c1993.Edition: 4th edDescription: xiii, 754 p. : ill. (some col.)ISBN: - 0538809183
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Matheson Library | 659.111 N996 (Browse shelf(Opens below)) | 127 | 093412 | ||
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Matheson Library | 659.111 N996 (Browse shelf(Opens below)) | Available | 093411 | ||
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Books
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Matheson Library | 659.111 N996 (Browse shelf(Opens below)) | 127 | 093413 |
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| 659.1019 C891 Marketing communications : a behavioral approach to men, messages, and media / | 659.1068 P321a Advertising management cases and concepts | 659.10681 B863 Spending advertising money / | 659.111 N996 Advertising : planning, implementation, & control / | 659.111 N996 Advertising : planning, implementation, & control / | 659.111 N996 Advertising : planning, implementation, & control / | 659.111 W425t Truth in advertising : and other heresies / |
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