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Principles of marketing / Philip Kotler.
Material type:
TextSeries: The Prentice-Hall Series in MarketingPublication details: Englewood Cliffs, New Jersey : Prentice Hall, 1983.Edition: 2nd ed. Prentice-Hall International EditionsDescription: xxiv, 676 p. : ill. [some col.] ; 24 cmISBN: - 0137016646
- 22 658.8 K87
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Matheson Library | Main Collection | 658.8 K87 (Browse shelf(Opens below)) | Available | 063002 |
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| 658.3094 H918 Human resources management in action : contemporary New Zealand cases / | 658.408 B264 Business and its environment / | 658.5 R966 Operations management / | 658.8 K87 Principles of marketing / | 658.8 K87 Marketing : an introduction / | 658.800994 K87 Australian marketing management | 658.800994 K87 Marketing |
Includes bibliographical references and index.
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