Advertising / Maurice I. Mandell.
Material type: TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1980.Edition: 3rd edDescription: xiv, 752 p., [2] leaves of plates : ill. ; 24 cmISBN:- 0130144495
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books | Matheson Library Main Collection | Main Collection | 659.1 M271 (Browse shelf(Opens below)) | Available | 006911 |
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659.1 L919 Marketing; the uses of advertising / | 659.1 L919 Marketing; the uses of advertising / | 659.1 L933 Measuring advertising effectiveness / | 659.1 M271 Advertising / | 659.1 O34 Confessions of an advertising man / | 659.1 Q3c 1987 Cases in advertising and promotion management / | 659.1 S193a Advertising and displaying merchandise |
Includes index.
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