Promotional strategy / James F. Engel, Hugh G. Wales, Martin R. Warshaw.
Material type:
TextPublication details: Homewood, Ill. : R. D. Irwin, 1967.Description: xiii, 665 p. : illSubject(s):
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | |
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Matheson Library Main Collection | Main Collection | 658.82 E57 (Browse shelf(Opens below)) | 127 | Recat. | 121369 |
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| 658.818 H668 Sales anticipations and inventory behavior / | 658.82 D226 19 The Dantell sales promotion handbook | 658.82 D226 19 The Dantell sales promotion handbook | 658.82 E57 Promotional strategy / | 658.82 F688f The fourth medium : how to use promotional literature to increase sales and profits / | 658.82 Q3 Sales promotion management / | 658.82 S387s Sales promotion management |
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