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The market research toolbox : a concise guide for beginners / Edward F. McQuarrie.
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TextPublication details: Thousand Oaks, Calif. : Sage Publications, c1996.Description: xviii, 154 p. : illISBN: - 0803958560
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Matheson Library | 658.83 M173 (Browse shelf(Opens below)) | Available | 120805 |
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| 658.83 L434 Leading cases in market research / | 658.83 L523m Market research and analysis | 658.83 L941 Marketing research / | 658.83 M173 The market research toolbox : a concise guide for beginners / | 658.83 M249 Marketing research : an applied orientation / | 658.83 M345 Marketing research / | 658.83 P485m Marketing research |
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