Matheson Library
Empowering Knowledge, Inspiring Discovery
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Marketing planning and competitive strategy / Eugene J. Kelley.

By: Material type: TextTextSeries: Prentice-Hall foundations of marketing seriesPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1972.Description: xi, 132 p. : illISBN:
  • 0135583047
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