Elements of marketing / Paul D. Converse, Harvey W. Huegy, Robert V. Mitchell.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1965.Edition: 7th edDescription: xv, 710 p. : illSubject(s):
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Matheson Library | 658.8 C766 (Browse shelf(Opens below)) | 127 | 113034 | |||
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Matheson Library Main Collection | Main Collection | 658.8 C766 (Browse shelf(Opens below)) | 127 | 093012 |
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| 658.8 C246 Marketing management in the 21st Century / | 658.8 C338 Cases in marketing, including interviews with key executives | 658.8 C614 1978 Classics in marketing | 658.8 C766 Elements of marketing / | 658.8 C797 Industrial marketing : cases and concepts / | 658.8 C855m Marketing communications / | 658.8 C855m Marketing communications / |
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