Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt.
Material type:
TextSeries: McGraw-Hill series in marketing and advertising seriesPublication details: New York : McGraw-Hill, 1963.Description: xi, 399 p. : illSubject(s):
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Matheson Library Main Collection | Main Collection | 659.1 L933 (Browse shelf(Opens below)) | 127 | 112141 |
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| 659.1 L913s Successful retailing through advertising | 659.1 L919 Marketing; the uses of advertising / | 659.1 L919 Marketing; the uses of advertising / | 659.1 L933 Measuring advertising effectiveness / | 659.1 M271 Advertising / | 659.1 O34 Confessions of an advertising man / | 659.1 Q3c 1987 Cases in advertising and promotion management / |
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