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Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program / Arthur M. Hughes.

By:

Hughes, Arthur Middleton

Material type: Text

Text

TextPublication details: Chicago, Ill. : Probus, c1994.Description: xi, 352 p. : illISBN:

1557385513

Subject(s):

Database marketing -- Planning

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Matheson Library Main Collection	Main Collection	658.84 H893 (Browse shelf(Opens below))	Available		109970

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