Details for: The want makers : the world of advertising : how they make you buy /

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Publication details: New York : Viking, 1989, c1988.Edition: 1st American edDescription: 416 pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Matheson Library Main Collection	Main Collection	659.1 C592w (Browse shelf(Opens below))	Available		080794

Previous		No cover image available	No cover image available		No cover image available		No cover image available	Next
Previous	659.1 B783 Contemporary advertising /	659.1 B858 The management of promotion : consumer behavior and demand stimulation /	659.1 C244 Advertising a general introduction /	659.1 C592w The want makers : the world of advertising : how they make you buy /	659.1 D963 How to make advertising work /	659.1 D996 Advertising as communication /	659.1 F583 Modern institutional advertising : including corporate, corporatic image, association, service, and all other major forms of non-product advertising /	Next

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