Matheson Library
Empowering Knowledge, Inspiring Discovery
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Marketing / Joel R. Evans, Barry Berman.

By: Contributor(s): Material type: TextTextPublication details: New York : Macmillan Pub. Co., c1987.Edition: 3rd edDescription: xxiv, 744, [76] p. : ill. (some col.) ; 24 cmISBN:
  • 0023344105
Subject(s): DDC classification:
  • 658.8�19
LOC classification:
  • HF5415 .E86 1986
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