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Marketing : an introduction / Philip Kotler, Gary Armstrong.
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TextPublication details: Englewood Cliffs, NJ : Prentice-Hall, c1987.Description: xxi, 595 p. : col. illISBN: - 0135577454
- 658.8�19
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Matheson Library | 658.8 K87m (Browse shelf(Opens below)) | Available | 061152 |
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| 658.8 K87 Strategic marketing for nonprofit organizations / | 658.8 K87 Principles of marketing / | 658.8 K87 Marketing : an introduction / | 658.8 K87m Marketing : an introduction / | 658.8 K87m 1988 Marketing management: analysis, planning, implementation, and control / | 658.8 K96m 1984 Marketing | 658.8 L131e Effective marketing for the smaller business a practical guide |
"Portions of this book first appeared in Principles of marketing, 3rd ed."--T.p. verso.
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