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Winning on the marketing front : the corporate manager's game plan / William A. Cohen.
Material type:
TextSeries: Wiley series on business strategyPublication details: New York : Wiley, c1986.Description: x, 381 p. : illISBN: - 0471819352 :
- 658.4/012�19
- HD30.28 .C63 1986
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Matheson Library Main Collection | Main Collection | 658.4012 C678w (Browse shelf(Opens below)) | Available | 060118 |
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| 658.4012 A567 The concept of corporate strategy / | 658.4012 A567c The concept of corporate strategy / | 658.4012 B639 Mission possible : becoming a world organization while there's still time / | 658.4012 C678w Winning on the marketing front : the corporate manager's game plan / | 658.4012 C822 Corporate planning in practice / | 658.4012 D475 Strategic management : creating competitive advantages / | 658.4012 F645 The strategic middle manager : how to create and sustain competitive advantage / |
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