Basic marketing concepts and decisions Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr
Material type:
TextPublication details: Cambridge, Mass Winthrop Publishers c1979Description: xviii, 572 p. ill 24 cmSubject(s): DDC classification: - 658.8
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Matheson Library | 658.8 H673b (Browse shelf(Opens below)) | Available | 046924 |
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| 658.8 H236 Handbook of modern marketing / | 658.8 H236 1986 Handbook of modern marketing / | 658.8 H341 Your pursuit of profit / | 658.8 H673b Basic marketing concepts and decisions | 658.8 H694d The dynamics of marketing current happenings in the marketplace | 658.8 H849 Marketing management : analysis and planning / | 658.8 H849 Marketing management : analysis and planning / |
Includes bibliographical references and indexes
0876260563
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