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Essentials of marketing / E. Jerome McCarthy with the assistance of Andrew A. Brogowicz.
Material type:
TextSeries: The Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1982.Edition: Rev. edDescription: xvii, 540 p. : illISBN: - 0256026483
- HF5415 .M378 1982
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Matheson Library | 658.8 M123e 1982 (Browse shelf(Opens below)) | Available | 042196 |
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| 658.8 L968 Principles of marketing / | 658.8 M123b 1978 Basic marketing : a managerial approach / | 658.8 M123b 1978 Basic marketing : a managerial approach / | 658.8 M123e 1982 Essentials of marketing / | 658.8 M132m Marketing tactics master guide for small business | 658.8 M132m Marketing tactics master guide for small business | 658.8 M233m Marketing in perspective |
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