Matheson Library
Empowering Knowledge, Inspiring Discovery

Marketing David L. Kurtz, Louis E. Boone

By: Contributor(s): Material type: TextTextSeries: The Dryden Press series in marketingPublication details: Chicago Dryden Press c1984Edition: 2nd edDescription: xx, 810 p. ill. (some col.) 24 cmSubject(s): DDC classification:
  • 658.8
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