Details for: The management of promotion : consumer behavior and demand stimulation /

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TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, [1963].Description: xiii, 417 p. : ill. ; 24 cmSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Matheson Library Main Collection	Main Collection	659.1 B858 (Browse shelf(Opens below))	Available		000359

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Previous	659.1 A244 Advertising management : selected readings /	659.1 A628 Handbook of small business advertising	659.1 B783 Contemporary advertising /	659.1 B858 The management of promotion : consumer behavior and demand stimulation /	659.1 C244 Advertising a general introduction /	659.1 C592w The want makers : the world of advertising : how they make you buy /	659.1 D963 How to make advertising work /	Next