Fundamentals of advertising research Alan D. Fletcher, Thomas A. Bowers
Material type:
TextPublication details: Columbus, Ohio Grid Pub c1983Edition: 2nd edDescription: xi, 343 p. ill. 24 cmSubject(s): DDC classification: - 659.1 072
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Matheson Library Main Collection | Main Collection | 659.1072 F612f 1983 (Browse shelf(Opens below)) | Available | 023306 |
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| 659.1015 P119 The hidden persuaders / | 659.1019 C891m 1972 Marketing communications: decision making as a process of interaction between buyer and seller /Edgar Crane. | 659.10202 S979a Ads! Design & make your own | 659.1072 F612f 1983 Fundamentals of advertising research | 659.1072 F612p Problems and practices in advertising research: readingsand workbook / | 659.10973 N661 Advertising, management, and society : a business point of view / | 659.10973 N661 Advertising, management, and society : a business point of view / |
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