Case studies in international marketing edited by Peter Doyle and Norman A. Hart
Material type: TextPublication details: London Heinemann published on behalf of the CAM Foundation and the Institute of Marketing 1982Description: vii, 391 p. ill. 24cmSubject(s): DDC classification:- 658.8
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books | Matheson Library Main Collection | Main Collection | 658.848 C337 (Browse shelf(Opens below)) | Available | 016576 |
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658.84 S877s Successful direct marketing methods / | 658.84 S878 Successful direct marketing methods / | 658.848 B816e Elements of export marketing and management | 658.848 C337 Case studies in international marketing | 658.848 C349 Marketing : an international perspective / | 658.848 J25 International marketing management / | 658.848 J43 Global marketing strategies / |
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