Applied marketing research Donald Sciglimpaglia
Material type:
TextSeries: The Dryden Press series in marketingPublication details: Chicago Dryden Press c1983Description: xi, 335 p. ill. 24 cmSubject(s): DDC classification: - 658.8 3
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Matheson Library Main Collection | Main Collection | 658.83 S416a (Browse shelf(Opens below)) | Available | 013973 |
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| 658.83 R217 Packaging : a scientific marketing tool / | 658.83 R287 Readings in market research / | 658.83 R914 The marketing research handbook : a decision-oriented approach / | 658.83 S416a Applied marketing research | 658.83 V634c Complete handbook of profitable marketing research techniques | 658.83 W323 The strategy of marketing research / | 658.830186 B632 Cases in consumer behavior / |
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