Marketing / (Record no. 898)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00735nam a2200241 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PUMLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240602094643.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041006s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0724808132 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | PUMLC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition information | 22 |
| Classification number | 658.800994 |
| Item number | M345 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | Philip Kotler ... [et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Australia & New Zealand ed. 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 820 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Recommended text: BA231 (Business Studies). |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | Australia |
| General subdivision | Management. |
| 9 (RLIN) | 3785 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | New Zealand |
| General subdivision | Management. |
| 9 (RLIN) | 3786 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 601 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 600 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Special Reserve | Matheson Library | Matheson Library | Special Reserve - 2 Hours Use items | 25.06.2019 | QUT | SR 658.800994 M345 | 150155 | 08.05.2017 | 08.05.2017 | 2 Hour Special Reserve | ||||||
| Dewey Decimal Classification | Special Reserve | Matheson Library | Matheson Library | Special Reserve - 2 Hours Use items | 25.06.2019 | Rueben M. Daniel | SR 658.800994 M345 | 158814 | 08.05.2017 | 08.05.2017 | 2 Hour Special Reserve | A |