Matheson Library
Empowering Knowledge, Inspiring Discovery

Marketing : (Record no. 84564)

MARC details
000 -LEADER
fixed length control field 00558nam a22001577a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240602104023.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190506b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132631202
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 K87
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 600
245 ## - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc. Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
Remainder of edition statement International ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, NJ :
Name of publisher, distributor, etc. Prentice Hall International,
Date of publication, distribution, etc. 1997
300 ## - PHYSICAL DESCRIPTION
Extent xxix, [various pagings] :
Other physical details ill. [some col.] ;
Dimensions 25cm.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Edition 22
Classification part 658.8 K87
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Main Collection Matheson Library Matheson Library   06.04.2017 Donation - Reuben M. Daniel 1 658.8 K87 159344 22.05.2019 06.05.2019 06.05.2019 Books