Matheson Library
Empowering Knowledge, Inspiring Discovery

On knowing the consumer / (Record no. 83550)

MARC details
000 -LEADER
fixed length control field 00586nam a2200169 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240602103949.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060120s19uu xx 00 eng d
111 ## - MAIN ENTRY--MEETING NAME
Meeting name or jurisdiction name as entry element Consumer Behavior Symposium (1964 : Stanford).
245 10 - TITLE STATEMENT
Title On knowing the consumer /
Statement of responsibility, etc. edited by Joseph W. Newman.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. [c1966].
300 ## - PHYSICAL DESCRIPTION
Extent viii, 247 p. :
Dimensions ill.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Wiley marketing series
500 ## - GENERAL NOTE
General note Planned and conducted by the Stanford University Graduate School of Business.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers
Geographic subdivision United States.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Newman, Joseph W.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Matheson Library Matheson Library   02.06.2024   658.83973 132333 04.03.2019 04.03.2019 Books