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Advertising : (Record no. 81216)

MARC details
000 -LEADER
fixed length control field 00628nam a2200193 a 4500
001 - CONTROL NUMBER
control field 00229210
003 - CONTROL NUMBER IDENTIFIER
control field PWmBRO
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240602103818.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 941027c1964 xxua b 00eng
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Hepner, Harry Walker.
245 10 - TITLE STATEMENT
Title Advertising :
Remainder of title creative communication with consumers /
Statement of responsibility, etc. Harry Walker Hepner.
250 ## - EDITION STATEMENT
Edition statement 4th ed., rev. of Modern advertising : practices and principles, 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1964.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 692 p. :
Other physical details ill.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
740 01 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Modern advertising : Practices and principles.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Matheson Library Matheson Library   02.06.2024   659.1 H529 104889 04.03.2019 04.03.2019 Books