Modern marketing theory : (Record no. 80835)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00625pam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00232475 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240602103801.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 941018s1991 ohua b 00110 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0538812214 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hunt, Shelby D. |
| 245 10 - TITLE STATEMENT | |
| Title | Modern marketing theory : |
| Remainder of title | critical issues in the philosophy of marketing science / |
| Statement of responsibility, etc. | Shelby D. Hunt. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cincinnati, OH : |
| Name of publisher, distributor, etc. | South-Western Pub. Co., |
| Date of publication, distribution, etc. | c1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 499 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | "SS62AA." |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Philosophy, Modern. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Positivism. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 02.06.2024 | 658.8 H943 | 104158 | 04.03.2019 | 04.03.2019 | ||||||
| Matheson Library | Matheson Library | 02.06.2024 | 658.8 H943 | 104156 | 04.03.2019 | 04.03.2019 |