Marketing management : (Record no. 77267)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00517pam a2200181 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00025003 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240602103535.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940413s1963 ilua bs 00110 eng |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Howard, John A. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | analysis and planning / |
| Statement of responsibility, etc. | by John A. Howard. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Rev. ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, Ill., |
| Name of publisher, distributor, etc. | R. D. Irwin, |
| Date of publication, distribution, etc. | 1963. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 825 p. : |
| Other physical details | ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| -- | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 02.06.2024 | 658.8 H849 | 097353 | 04.03.2019 | 04.03.2019 | ||||||
| Matheson Library | Matheson Library | 02.06.2024 | 658.8 H849 | 101113 | 04.03.2019 | 04.03.2019 |