Communications in marketing / (Record no. 73398)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00501cam a2200181 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00179221 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240602103308.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980819s1971 nyua e 0tneng c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070541566 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rowe, Kenneth L. |
| 245 10 - TITLE STATEMENT | |
| Title | Communications in marketing / |
| Statement of responsibility, etc. | Kenneth L. Rowe, Hallie C. Jimerson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1971. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 124 p. : |
| Other physical details | ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jimerson, Hallie C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Matheson Library | Matheson Library | Main Collection | 02.06.2024 | 658.8 R878 | 124635 | 27.03.2018 | 27.03.2018 | Books | Recat. |