Marketing management : (Record no. 72556)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00609nam a2200193ua 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00147001 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240602103236.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 970813s xx eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130980056 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | analysis, planning, implementation and control / |
| Statement of responsibility, etc. | Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 801 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Prentice Hall International editions. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Matheson Library | Matheson Library | Main Collection | 02.06.2024 | 658.8 K87 | 121685 | 27.03.2018 | 27.03.2018 | Books | Recat. | ||||||
| Main Collection | Matheson Library | Matheson Library | Main Collection | 02.06.2024 | 658.8 K87 | 121682 | 27.03.2018 | 27.03.2018 | Books | Recat. | ||||||
| Main Collection | Matheson Library | Matheson Library | Main Collection | 02.06.2024 | 2 | 658.8 K87 | 121683 | 06.05.2020 | 27.03.2018 | Books | Recat. | 25.02.2020 |