Marketing management : (Record no. 71052)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00671nam a2200181 4500 |
| 001 - CONTROL NUMBER | |
| control field | 99990034791 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240602103138.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 961105s1966 maua b 00010 eng |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CIRC) 99990034791 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | cases from the emerging countries/ |
| Statement of responsibility, etc. | edited by Harper W. Boyd, Jr. [et al.]. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Reading, Mass. : |
| Name of publisher, distributor, etc. | Addison-Wesley, |
| Date of publication, distribution, etc. | [1966]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 424 p. : |
| Other physical details | ill. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Stanford University series in business management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Case studies. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Boyd, Harper W. |
| 710 20 - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Stanford University. |
| Subordinate unit | International Center for the Advancement of Management Education. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Matheson Library | Matheson Library | Main Collection | 02.06.2024 | 658.80072 M345 | 117675 | 27.03.2018 | 27.03.2018 | Books |