Marketing : (Record no. 65350)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00487nam a2200193 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00233773 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240602102815.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 941118c1971 enk b 0 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0333109503 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baker, M. J. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | an introductory text / |
| Statement of responsibility, etc. | M. J. Baker. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Macmillan, |
| Date of publication, distribution, etc. | c1971. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 287 p. |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Industrial marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Matheson Library | Matheson Library | Main Collection | 02.06.2024 | 658.8 B168 | 106611 | 27.03.2018 | 27.03.2018 | Books |