How to plan advertising / (Record no. 47436)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00522nam a2200205u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00813591 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240602101742.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 890224 1987 enka d 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 44041017 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0304313920 |
| 090 0# - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 659.1/H847 |
| 245 00 - TITLE STATEMENT | |
| Title | How to plan advertising / |
| Statement of responsibility, etc. | edited by,Don Cowley |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Cassell Educational, |
| Date of publication, distribution, etc. | 1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 180 p. : |
| Other physical details | ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cowley, Don. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 994 01 - | |
| -- | T1001 067 846 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 02.06.2024 | 659.1 H847 | 067846 | 24.03.2018 | 24.03.2018 |