Marketing management / (Record no. 4015)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00699nam a2200217 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240602094918.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061101s19uu xx 00 eng d |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Loudon, David. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | David Loudon, Robert Stevens, Bruce Wrenn. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Hawthorn Press, |
| Date of publication, distribution, etc. | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 CD-ROM ; |
| Dimensions | 4 3/4 mm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Best business books |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Parts I to III. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | To accompany book held at 658.8 L886 at the Main Collection. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| -- | Case studies. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stevens, Robert. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wrenn, Bruce. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Host name | http://haworthpress.com |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Electronic Resource | Matheson Library | Matheson Library | 02.06.2024 | DA Information Services | 56.00 | 658.8 L886 | 000955 | 23.03.2018 | 23.03.2018 | Electronic Resources |