Matheson Library
Empowering Knowledge, Inspiring Discovery

The marketing imagination / (Record no. 39154)

MARC details
000 -LEADER
fixed length control field 00661nam a2200253u 4500
001 - CONTROL NUMBER
control field 00705756
003 - CONTROL NUMBER IDENTIFIER
control field PWmBRO
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240602101236.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 860108s1986 nyua b 00110 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0029191807
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0029190908 (pbk.)
039 0# - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 2
Level of effort used to assign nonsubject heading access points 3
Level of effort used to assign subject headings 3
Level of effort used to assign classification 3
Number of fixed field character positions coded 3
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8�19
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) 658.8/L666m/1986
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Levitt, Theodore,
Dates associated with a name 1925-
245 14 - TITLE STATEMENT
Title The marketing imagination /
Statement of responsibility, etc. Theodore Levitt.
250 ## - EDITION STATEMENT
Edition statement New, expanded ed.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Free Press,
Date of publication, distribution, etc. c1986.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 238 p. :
Other physical details ill.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
994 01 -
-- T1001 056 055
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Main Collection Matheson Library Matheson Library Main Collection 02.06.2024   658.8 L666m 1986 056055 24.03.2018 24.03.2018 Books