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The fundamentals of advertising (Record no. 36077)

MARC details
000 -LEADER
fixed length control field 00818nam a2200253 4500
001 - CONTROL NUMBER
control field 00593206
003 - CONTROL NUMBER IDENTIFIER
control field PWmBRO
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240602101047.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 861022s1985 enk o0011 eng u
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
-- 19
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) 659.1/W744f
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Wilmshurst, John
245 14 - TITLE STATEMENT
Title The fundamentals of advertising
Statement of responsibility, etc. John Wilmshurst
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Published on behalf of the Institute of Marketing and the CAM Foundation
Date of publication, distribution, etc. 1985
300 00 - PHYSICAL DESCRIPTION
Extent xiv, 267p, [8]p of plates
Other physical details ill.
Dimensions 24cm
595 00 -
-- 0434923303
-- pbk
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
710 20 - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Institute of Marketing
710 20 - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element CAM Foundation.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
910 20 - USER-OPTION DATA (OCLC)
User-option data Communication Advertising and Marketing Education Foundation
-- See
User-option data CAM Foundation
994 ## -
-- 001051545 87070 0001
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from
        Matheson Library Matheson Library   02.06.2024   659.1 W744f 051545 24.03.2018 24.03.2018