Marketing communications / (Record no. 32427)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00633nam a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00387169 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240602100835.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 840416s1983 enk c0011 eng u |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | 658.8/C855m |
| 100 20 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Coulson-Thomas, Colin |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications / |
| Statement of responsibility, etc. | Colin J. Coulson-Thomas. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Heinemann on behalf of the Institute of Marketing, |
| Date of publication, distribution, etc. | 1983. |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xii, 339 p. : |
| Dimensions | 24cm. |
| 595 00 - | |
| -- | 0434919306 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 710 20 - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Institute of Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha issues (borrowed), all copies | 2 |
| 994 01 - | |
| -- | 016404 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Matheson Library | Matheson Library | Main Collection | 02.06.2024 | 658.8 C855m | 045947 | 24.03.2018 | 24.03.2018 | Books | ||||||
| Main Collection | Matheson Library | Matheson Library | Main Collection | 02.06.2024 | 2 | 658.8 C855m | 016404 | 16.03.2020 | 24.03.2018 | Books | 16.03.2020 |