The fundamentals and practice of marketing (Record no. 30275)
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000 -LEADER | |
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fixed length control field | 00876nam a2200277 4500 |
001 - CONTROL NUMBER | |
control field | 00535699 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | PWmBRO |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240602100718.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 860317s1984 enka a o0011 eng u |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
-- | 19 |
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | 658.8/W744f/1984 |
100 10 - MAIN ENTRY--PERSONAL NAME | |
Personal name | Wilmshurst, John |
245 14 - TITLE STATEMENT | |
Title | The fundamentals and practice of marketing |
Statement of responsibility, etc. | John Wilmshurst |
250 00 - EDITION STATEMENT | |
Edition statement | 2nd ed |
260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | London |
Name of publisher, distributor, etc. | Heinemann on behalf of the Institute of Marketing and the CAM Foundation |
Date of publication, distribution, etc. | 1984 |
300 00 - PHYSICAL DESCRIPTION | |
Extent | vii, 239 p. |
Other physical details | ill. |
Dimensions | 23cm |
503 00 - BIBLIOGRAPHIC HISTORY NOTE (BK CF MU) [OBSOLETE] | |
Bibliographic history note | Previous ed.: 1978 |
595 00 - | |
-- | 0434923311 |
-- | pbk |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
710 20 - ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | Institute of Marketing |
710 20 - ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | CAM Foundation. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
910 20 - USER-OPTION DATA (OCLC) | |
User-option data | Communication Advertising and Marketing Education Foundation |
-- | See |
User-option data | CAM Foundation |
994 ## - | |
-- | 001042643 86224 0001 |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Main Collection | Matheson Library | Matheson Library | Main Collection | 02.06.2024 | 658.8 W744 | 042643 | 24.03.2018 | 24.03.2018 | Books |