Matheson Library
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Marketing plans (Record no. 25616)

MARC details
000 -LEADER
fixed length control field 00861nam a2200253 4500
001 - CONTROL NUMBER
control field 00499056
003 - CONTROL NUMBER IDENTIFIER
control field PWmBRO
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240602100435.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 850731s1984 enka o0011 eng u
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number 02
-- 19
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) 658.802/M135m
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
245 10 - TITLE STATEMENT
Title Marketing plans
Remainder of title how to prepare them, how to use them
Statement of responsibility, etc. Malcolm H.B. McDonald
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann
Date of publication, distribution, etc. 1984
300 00 - PHYSICAL DESCRIPTION
Extent viii, 216 p.
Other physical details ill.
Dimensions 24cm
595 00 -
-- 0434912301
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
710 20 - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Institute of Marketing
710 20 - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element CAM Foundation.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
910 20 - USER-OPTION DATA (OCLC)
User-option data Communication Advertising and Marketing Education Foundation
-- See
User-option data CAM Foundation
994 ## -
-- 001035674 86014 0000
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from
        Matheson Library Matheson Library   02.06.2024   658.802 M135m 035674 23.03.2018 23.03.2018