Managing marketing information (Record no. 24218)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00711nam a2200253 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00487880 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240602100344.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 850614s1983 enka a o0011 eng l |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| -- | 19 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | 658.8/P618m |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel |
| 245 10 - TITLE STATEMENT | |
| Title | Managing marketing information |
| Statement of responsibility, etc. | Nigel Piercy and Martin Evans |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Croom Helm |
| Date of publication, distribution, etc. | c1983 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | 223 p. |
| Other physical details | ill. |
| Dimensions | 23 cm. |
| 595 00 - | |
| -- | 0709920253 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management information systems |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Evans, Martin |
| Fuller form of name | (Martin J.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 994 ## - | |
| -- | 001033524 85303 0001 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 02.06.2024 | 658.8 P618m | 033524 | 23.03.2018 | 23.03.2018 |