MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03721cam a2200445 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ml2024158960 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
PUMLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240912110535.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110127s2012 ohuabd b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011921726 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780538481793 |
| Qualifying information |
(hbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn764547708 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
16626312 (DLC) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Nz |
| Language of cataloging |
eng |
| Transcribing agency |
NROCY |
| Modifying agency |
SUC |
| -- |
CCS |
| -- |
OCLCF |
| -- |
BDX |
| -- |
OCLCO |
| -- |
OCLCQ |
| -- |
DLC |
| -- |
PUMLC |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD62.5 |
| Item number |
.A46 2012 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.421 |
| Edition information |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Allen, Kathleen R. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Launching new ventures : |
| Remainder of title |
an entrepreneurial approach / |
| Statement of responsibility, etc. |
Kathleen R. Allen. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mason, Ohio : |
| Name of publisher, distributor, etc. |
South-Western, Cengage Learning, |
| Date of publication, distribution, etc. |
©2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 577 pages : |
| Other physical details |
illustrations, maps ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Understanding entrepreneurship -- Preparing for the entrepreneurial journey -- Recognizing and shaping an opportunity -- Developing and testing a business model -- Analyzing the industry and market -- Analyzing product/service design and protection -- Building the founding team -- Calculating startup capital requirements -- Proof of concept: a new approach to business plans -- Choosing the legal form of organization -- Incorporating ethics and social responsibility into the business -- Designing an entrepreneurial organization -- Planning startup operations -- Developing a startup marketing plan -- Funding a startup venture -- Funding a rapidly growing venture -- Planning for growth -- Planning for change. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"LAUNCHING NEW VENTURES provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan. The sixth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization."--Publisher's website |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New business enterprises |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Small business |
| General subdivision |
Planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business planning. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business planning. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00842819 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New business enterprises |
| General subdivision |
Management. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01036850 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Small business |
| General subdivision |
Planning. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01121334 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1608/2011921726-b.html">http://www.loc.gov/catdir/enhancements/fy1608/2011921726-b.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1608/2011921726-d.html">http://www.loc.gov/catdir/enhancements/fy1608/2011921726-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1608/2011921726-t.html">http://www.loc.gov/catdir/enhancements/fy1608/2011921726-t.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Edition |
22 |
| Suppress in OPAC |
No |
