Marketing research : (Record no. 17543)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00591nam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00418749 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240602095947.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 840313s1983 ilua a c0011 eng l |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 003060608X |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | 658.83/C563 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Churchill, Gilbert A. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | methodological foundations / |
| Statement of responsibility, etc. | Gilbert A. Churchill, Jr. |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago : |
| Name of publisher, distributor, etc. | Dryden Press, |
| Date of publication, distribution, etc. | c1983. |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xxi, 756 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 440 04 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Dryden Press series in marketing |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Matheson Library | Matheson Library | Main Collection | 02.06.2024 | 658.83 C563 | 023455 | 23.03.2018 | 23.03.2018 | Books |