Marketing (Record no. 16786)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00664nam a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00496189 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240602095920.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 850521s1983 enka c0011 engbt |
| 069 00 - | |
| -- | 222011060 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | 658.8/M345/1983B |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing |
| Remainder of title | theory and practice |
| Statement of responsibility, etc. | Michael J. Baker ...[et al.] |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 2d. ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Macmillan ; |
| Date of publication, distribution, etc. | c1983 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xii, 426 p. |
| Other physical details | ill. |
| Dimensions | 24 cm |
| 490 00 - SERIES STATEMENT | |
| Series statement | Macmillan Studies in Marketing Management |
| 595 00 - | |
| -- | 0333353994 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baker, Michael John. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 994 ## - | |
| -- | 001022227 85141 0002 |
| -- | 001022226 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 02.06.2024 | 658.8 M345 198 | 022227 | 23.03.2018 | 23.03.2018 | ||||||
| Matheson Library | Matheson Library | 02.06.2024 | 658.8 M345 198 | 022226 | 23.03.2018 | 23.03.2018 |