Consumer behavior and marketing action /
Assael, Henry.
Consumer behavior and marketing action / Henry Assael. - 4th ed. - Boston : PWS-KENT Pub., 1992. - xx, 748 p. : ill. (some col.)
Includes index.
0534925529
Consumer behavior.
Marketing.
Motivational research (Marketing)
658.8342 / A844
Consumer behavior and marketing action / Henry Assael. - 4th ed. - Boston : PWS-KENT Pub., 1992. - xx, 748 p. : ill. (some col.)
Includes index.
0534925529
Consumer behavior.
Marketing.
Motivational research (Marketing)
658.8342 / A844