Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 10th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2004. - xxix, 661 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0-13-121276-1
Marketing.
Marketing--Management.
658.8 / K87
Principles of marketing / Philip Kotler, Gary Armstrong. - 10th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2004. - xxix, 661 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0-13-121276-1
Marketing.
Marketing--Management.
658.8 / K87