Matheson Library
Empowering Knowledge, Inspiring Discovery

Developing the public relations campaign : a team-based approach /

Robbitt, Randy.

Developing the public relations campaign : a team-based approach / Randy Robbitt, Ruth Sullivan. - 2nd ed. - Boston, MA : Pearson, c2009. - xvii, 270 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780205569908