Global marketing strategies /
Jeannet, Jean-Pierre.
Global marketing strategies / [by] Jean-Pierre Jeannet [and] H. David Hennessey. - 4th ed. - Boston : Houghton Mifflin, c1998. - xxi, 918 p. : ill., maps. ; 25 cm.
039587162X
Global marketing strategies / [by] Jean-Pierre Jeannet [and] H. David Hennessey. - 4th ed. - Boston : Houghton Mifflin, c1998. - xxi, 918 p. : ill., maps. ; 25 cm.
039587162X