Matheson Library
Empowering Knowledge, Inspiring Discovery

Global marketing strategies /

Jeannet, Jean-Pierre.

Global marketing strategies / [by] Jean-Pierre Jeannet [and] H. David Hennessey. - 4th ed. - Boston : Houghton Mifflin, c1998. - xxi, 918 p. : ill., maps. ; 25 cm.

039587162X