Matheson Library
Empowering Knowledge, Inspiring Discovery

Principles of marketing /

Evans, Joel R.

Principles of marketing / Joel R. Evans, Barry Berman. - 3rd ed. - Englewoods Cliffs, NJ : Prentice Hall, c1995. - xxxi, 520 p.: 28cm.

Includes indexes.

0023347015

658.8 / E92