Strategic market management /
Aaker, David A.
Strategic market management / David A. Aaker. - 3rd ed. - New York : Wiley, c1992. - xvi, 394 p.
047130588X
Marketing--Management
Strategic market management / David A. Aaker. - 3rd ed. - New York : Wiley, c1992. - xvi, 394 p.
047130588X
Marketing--Management